Tigercat announces dealership transition in New Zealand

Tigercat is officially announcing a change in authorised dealership for the distribution of its purpose-built forestry equipment in New Zealand. Effective July 1, 2025, the distribution rights will transition from AB Equipment (ABE) to CablePrice (NZ) Ltd. (CPL).

This decision comes as part of a strategic realignment by both ABE and Tigercat regarding their respective futures in the New Zealand market. Since being appointed as Tigercat’s authorised dealer in 2010, ABE has played a pivotal role in building and supporting the Tigercat brand across the country. Despite facing challenging market conditions in recent years, ABE successfully maintained a strong market share, a testament to the dedication and professionalism of their team.

Tigercat deeply appreciates the strong partnership and collaboration shared with ABE over the past fifteen years. The success of this relationship has been driven by the commitment of ABE’s sales and support staff, and Tigercat extends its sincere thanks to everyone involved.

As Tigercat moves forward with CablePrice, we are confident that this new partnership will continue to provide exceptional service and support to our valued customers in New Zealand.

Glen Marley, Tigercat District Manager for Australia & New Zealand, comments, “Tigercat has enjoyed a terrific and fruitful partnership with the whole team at AB Equipment over the past fifteen years, and we can only wish them all the best in their future direction. We’re all very much looking forward to working with the team at CablePrice to push hard on long-term growth and further success in the future, along with the same exceptionally high standard of customer support throughout New Zealand going forward.”

CablePrice brings over 70 years of industry experience supporting New Zealand’s construction, forestry, transport, agriculture, mining, and sectors. The company specialises in importing and distributing industrial machinery along with sales of commercial vehicles., backed by comprehensive parts and service support. With a network of fully equipped workshops and highly trained service personnel, CablePrice is well-positioned to deliver the world-class equipment and customer service Tigercat customers have come to expect.

Aidan Mahony, Managing Director of CablePrice (NZ) Ltd., adds, “We are excited and proud to be partnering with Tigercat — an industry leader in forestry innovation and performance. This partnership represents a significant opportunity for CablePrice to further expand our presence in the forestry sector. We are committed to ensuring a smooth transition and delivering the highest levels of customer support to Tigercat owners and operators across the country.”

Tigercat, ABE, and CPL have been working diligently to carry out this transition with minimal disruption to the customer base.

Tigercat looks forward to this new chapter with CablePrice and remains committed to supporting the forestry industry across New Zealand with innovative, purpose-built equipment and exceptional service.