Strengthening the voice of AFCA members

There has always been strength in the national collective voice of AFCA members and we are pleased to announce it will be growing stronger. It may sound cliché but adapting to more complex and demanding business changes through innovation and continuous improvement has been a hallmark of the professional forest service businesses AFCA has been serving.

“For almost 25 years, AFCA has been a lean, member-driven organisation,” said Lloyd Martin, Chair of the AFCA Board of Directors. “We know the financial and operational challenges facing our industry and our member businesses. Like them, we are evolving to ensure AFCA is positioned for the next 25 years.”

AFCA’s success has always come from the strength of its members businesses who are known for their professionalism and adaptability in changing environments. The next stage of AFCA’s evolution builds on that strength through a renewed organisational structure designed to increase engagement and enhance member representation.

As part of this transition, AFCA is streamlining its operations with the ending of the CEO role and the introduction of a new Operational Engagement Manager position, reporting directly to the Board. This role will act as a direct conduit between members and the Board—collating issues, facilitating discussion, and ensuring member priorities are represented both regionally and nationally.

“With guidance from the Board, the Operational Engagement Manager will help us remain adaptable and responsive to emerging issues,” Mr Martin explained. “It also gives us the flexibility to bring in subject matter experts when needed, ensuring AFCA’s voice remains informed, credible and influential.”

AFCA is also undertaking internal process improvements to maximise efficiency and focus resources where they deliver the most value. “We’re reshaping how we operate to get the best out of what we have and remove what we don’t need,” said Mr Martin. “This change is about ensuring AFCA continues to deliver strong outcomes for members in a sustainable way.”

As AFCA reaches out to members, sponsors, and partners to share this new direction, the organisation will also be seeking member input on AFCA’s future priorities. “After all,” said Mr Martin, “we are here for our members—so who better to guide our direction than the people we represent.”

AFCA member businesses remain vital to Australia’s forestry supply chain, and AFCA is committed to supporting their success for another 25 years and beyond.

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