Through these new resources, the Timber Framing Collective aims to empower the entire supply chain, from growers to consumers, to proudly stand up for timber and their craft. Timber Framing Collective spokesperson, Richard Hyett, said, “By equipping everyone involved, these videos and assets provide the tools and knowledge needed to guide people back to a deep-seated love of timber framing.”
The new assets are a part of a new Australian campaign, Let’s Build a Better World, for the Timber Framing – The Ultimate Renewable™ brand, designed to celebrate the contribution our industry is making to help our planet as well as the rational benefits of timber framing (durable, reliable, workable, etc), the innovation of our industry and the people involved throughout production and supply.
The campaign and assets were developed after research showed that despite timber framing being one of the most eco-friendly building materials, many people still think cutting down trees is a bad thing. And despite most builders and fabricators preferring to work with timber, many have been steered to other materials due to consumer demand.
Richard Hyett said, “Our research also showed that 78% of consumers would like an eco-friendly building material option from their builder or supplier, but less than half of builders and suppliers are likely to discuss sustainable materials with their clients.
Anyone in the entire industry has unlimited access to all the assets that can be shared across social and digital platforms, presented to prospective clients, displayed in offices and display suites, and used to proudly share the message across every touchpoint—whenever and wherever best suits each organisation. The resources include videos, brochures, fact sheets, social assets and more.
These assets enable anyone in the supply chain to learn more about timber framing, and give their clients access to engaging and educational content to help them make a more informed decision—which is exactly what consumers are asking for.
Join the Timber Framing Collective and the ever-growing group of people, sharing these resources far and wide, putting timber in the frame and building a better world for the next generation.
About the Timber Framing Collective:
In a supply chain that boasts many branches, the Timber Framing Collective exists to make sure everyone in our industry feels they have a voice. Our mission is to promote, establish and consolidate Timber Framing – The Ultimate Renewable™ as the leading building materials brand for Australian homes. Currently, we are financially supported by Australian sawmills, timber importers, industry associations and peak bodies, building products and treatment suppliers