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New CEO for Forest Industry Contractors Association

16 February 2024

The Forest Industry Contractors Association (FICA) has announced the appointment of Rowan Struthers as its new CEO. An experienced professional who has worked across the forestry sector in various roles including senior leadership and forest management, Rowan will take over the job from departing CEO Prue Younger who finishes up in March.

Having graduated from Canterbury University Forestry School, Rowan Struthers has over 30 years of experience working in forestry. He has worked in most facets of the industry including silviculture, woodflow/supply chain management, harvesting, log trading, human resource management, sales and marketing of processed products, building supplies management, forest procurement and general management.

Rowan has held senior leadership roles in a diverse number of companies that include Fletcher Challenge Forests, Umbraco (a privately owned building suppliers company managing multiple sites), Hancock/Manulife and most recently Chief Operations Officer at China Forestry Group. He has also been a member of the NZFOA executive.

FICA Chair Nick Tombleson says the FICA Board is delighted to have Rowan on board, who will take the organisation forward into its next stage. “Rowan has a huge amount of knowledge across so many parts of our industry. That will be of huge benefit to our forestry contractor members and we’re looking forward to drawing on his experience as we take FICA into the next period,” he says.

Rowan says that he is ready to take on the new challenge and will be focused on building a professional, efficient and sustainable contractor workforce. “Over the thirty years I have spent in the industry, a key part of my success has been the collaborative relationships I have been able to develop with Contractors,” he says.

“A professional, efficient and sustainable contractor workforce is key to ensuring the long-term future of the NZ Forest Industry. This role is a great opportunity to work collaboratively with multiple stakeholders to further the good work that has already been done by many. I look forward to the challenge.”

Source: FICA

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