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John Deere appoints AFGRI in Western Australia

13 February 2019

As outlined in an earlier release a couple of weeks ago, John Deere Construction & Forestry and Hitachi Construction Machinery (Australia) Pty Ltd had announced they were ending a successful 29-year distribution arrangement of Deere branded and manufactured construction, forestry, and compact machinery in Australia. In line with this change, AFGRI Equipment has been appointed by John Deere to distribute its construction and forestry equipment in Western Australia.

According to Patrick Roux, Chairman of the Board of AFGRI Australia, this is thanks to the exceptional relationship that AFGRI has established with John Deere, spanning 56 years. “The success we’ve enjoyed with the John Deere agricultural range in Western Australia, combined with our outstanding service levels and ethos, as well as excellent customer relationships and our extensive retail network in Australia, encouraged John Deere to approach us to manage its construction and forestry equipment retail network in the region.”

Effective 1 May 2019, AFGRI Equipment will be a fully-fledged John Deere construction and forestry equipment dealer in Western Australia. It will initially operate across five strategically placed branches in the state, namely Geraldton, Albany, Esperance, Boyup Brook and Perth.

Roux added that he was confident that AFGRI Equipment’s deep retail knowledge and experience in the agricultural sector could easily be transferred to the construction and forestry space. “We have become the ‘go to’ company for many Australian farmers, and we’re truly delighted to extend our services to local construction and forestry companies, we are sure we will earn this same reputation.”

Roux concluded by saying, “With the contract now signed, we are very enthusiastic to prove ourselves worthy of this appointment and have already actively started to recruit and appoint specialist staff, so we can get off to a cracking start come 1 May.”

Source & Photo: John Deere

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